What images do you use in your online branding and marketing? “An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” Danie J Boorstin Keep it simple and keep it consistent.
Do you offer premium services and products for which you engage in online branding and marketing? “Your premium brand had better been delivering something special, or it’s not going to get the business.” Warren Buffett What is special in your premium stuff, that is showcased in your online branding and marketing?
August 2013 – 2nd Proof
How well do you manage your online branding and marketing? “Well-managed brands live on – only bad brand managers die.” George Bull If you want to live on, then manage well, both the brand as well as yourself.
It’s not the fluff what you thought is the essence of online branding and marketing? “It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.” Harry Beckwith That’s the truth.
Your online branding and marketing should be a dream. “Business is not about money. It’s about making dreams come true for others and for yourself.” – Derek Sivers A dream which makes many dreams come true.
Educating, not pitching, that is the purpose of online branding and marketing. “These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark. Are your efforts focused on educating or on pitching.
Are you a professional blogger? “The term ‘Professional Blogger’ is no longer an oxymoron.” – Luke Langford I am a professional blogger and am proud about it. If you are too, join me in acknowledging that we do make a positive difference in this world.