How valuable is your online branding and marketing for you? “Too many people overvalue what they are not and undervalue what they are.” – Malcolm Forbes. Value it right, neither too high, nor too low.
Hypnotique Bulletin December 2013
Online branding and marketing serves two purposes. Discovering and creating. “Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw. Discover thyself. Create thyself.
How much you own your online branding and marketing? “If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.” – Oprah Winfrey. You need to own it, just like you will own anything else, personally or professionally. Though you may… Read More »
How much brand equity does your online branding and marketing delivers? “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” Christopher Betzter It’s good time to develop them more now.
Sometimes it is needed to let go in your online branding and marketing. “Being able to quit things that don’t work is integral to being a winner” – Timothy Ferriss Letting go is as much as an important quality as being persistent and holding on.
Solve problems, that is what makes you valuable. “Become hyper aware of people’s problems. Become obsessed with providing value. Through blog posts, emails, lunches – every interaction is a chance to helps someone solve a problem.” – Darren Rowse And broadcast the solution online, that is what makes your value scalable.
Are you searching for it? “A path is not to be found, it’s to be made.” – Darren Rowse Don’t wait for your online road-map to be found, go and create it. Otherwise no one is going to find it, not even you.