Online branding and marketing is a magnifying glass. “You can’t fake authenticity.” – Mark Schaefer If you try, your fake nature will just get magnified.
Educating, not pitching, that is the purpose of online branding and marketing. “These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark. Are your efforts focused on educating or on pitching.
Fill your online branding and marketing with love. “Love your readers to death!” – Darren Rowse And help them kill their problems through your solutions.
Even if there is noise online, your online branding and marketing will stand up…… “The good stuff tends to rise to the top.” – Leo Babauta Just make it so good.
You need to have provision for feedback from your clients for your online branding and marketing. “Customers can’t always tell you what they want, but they can always tell you what’s wrong.” – Carly Fiorina They have a good taste to find out.
Online branding and marketing may seem like a bundle of paradox. “The paradox is the more info you give away, the more people will buy what you have to give…” – Brian Clark The truth is, it is.