Online branding and marketing is as much as about exclusion as it is about inclusion. “You can’t please everyone, so proudly exclude people.” – Derek Sivers Be smart, think intelligently and act.
How human is your online branding and marketing? “Effective engagement is inspired by the empathy that develops simply by being human.” – Brian Solis Make it as human as possible for at the end of the day, humans are the ones to whom it is meant for.
Idea creation, that is the main aim of online branding and marketing. “You want to invent new ideas, not new rules.” – Dan Heath Follow the rules, however do it with your own ideas.
How engaging is your online branding and marketing stuff? “Engagement is the best metric to measure content marketing.” – Ninan Chacko, Thy shall engage the audience.
Online branding and marketing involves making a commitment of time and discipline. “Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” – Nancy Duarte. Stay committed, focused and disciplined.
It is not about sales when it comes to online branding and marketing. “Stop selling. Start helping.”ZigZiglar Help, and sales will automatically follow.