Online branding and marketing is about matchmaking. “Great Marketers are matchmakers. Find ways to get offerings people love in front of the people most likely to love them.” – April Dunford, Matching what you offer and what customers need and will pay attention to, that is what online branding and marketing is all about.
What are you doing with your online branding and marketing? “Don’t think of pitching. Think of offering…The offer is better than a pitch.” Sonia Simone Offer to all, to your investors, your customers, your partners and et al.
Is Twitter the next big public relations social network for online branding and marketing? By Dr Maharaja SivaSubramanian N An article published in Chennai Chronicle on Sept. 04, 2013, discusses about Twitter. Titled “Twitter public relations is PR 2.0” written by Mr Vikram Karve, it focuses on and gives the perspective of how Twitter is… Read More »
Do people miss your online branding and marketing content? “Connect, create meaning, make a difference, matter, be missed.”- Seth Godin Make it so endearing, that people miss it when it is not broadcasted.
How controlled is your online branding and marketing? “If everything seems under control, you’re just not going fast enough.” – Mario Andretti If you are a startup, make it a speed frenzy, if not, start thinking like a startup. For life is about being in charge, rather than being in control.
Online branding and marketing should focus more on conversion numbers than traffic numbers. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg Which one are you following?