Is it necessary to define your blog? “Blogs are whatever we make them. Defining ‘Blog’ is a fool’s errand.” – Michael Conniff No, it is more important to create an impact through your blog.
When it comes to online branding, content is the king, but context elects the king. “Context should be driving all your content.” – Steve Haase. What’s the context now that your online branding and marketing should be focused on? Online branding and marketing is more about authenticity and truth than about being good.
Your online branding and marketing needs to create interest and curiosity. “Nobody cares about your products, except you. Create interesting content!” – David Meerman Scott, Make it interesting.
Online branding and marketing is a part of life. “Life’s most persistent and urgent question is, ‘What are you doing for others?’” Martin Luther King What are you doing for others defines the life and quality of life of your online presence and business.
How much of attention is your online branding and marketing getting you? “If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” Leo Burnett And how much of it is happening in a subtle, natural manner,… Read More »
July Final 2013
“I am not afraid of failure as I don’t see it as an option, rather as an opportunity for re-invention.” – Dr Maharaja SivaSubramanian N
Is the strategy-execution of your online branding and marketing proper? “Without strategy, execution is aimless. Without execution, strategy is useless.” Morris Chang Mix and match. Match and mix. Be in a balance.