The first step in online branding and marketing is listening.

    The first step in online branding and marketing is listening. “A successful content marketing strategy is dependent on how well you know the customer’s information needs. Listening is required.” – Joe Pulizzi, Listen well and then respond in accordance.  

Blogging is all about communicating.

  Blogging is all about communicating. “Blogging is a communications mechanism handed to us by the long tail of the Internet.” – Tom Foremski It is communication happening online, with a larger audience spread over a wider area.

Why I see work as a paradox of seriousness and fun?

By Dr Maharaja SivaSubramanian N When it comes to work, some people say it should be fun, while some say you should be serious. Rather, I see it as a paradox, a paradox of both seriousness and fun similar to life which is a paradox of birth and death, similar to relationships which is a… Read More »

How well have you understood your role as a blogger?

  How well have you understood your role as a blogger? As a blogger, everything that you do flows from understanding your audience and seeking to help them as much as possible. – Brian Clark Understand before you are understood.