Online branding and marketing is not a stadium pitch, it is a one to one conversation. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” –…Details
Do you think online branding and marketing needs to change, or the way it is done needs to change.
“You must be the change you wish to see in the world.” Gandhi
Change it, go and do it.
There is work involved in blogging.
“Blogging is like work, but without coworkers thwarting you at every turn.” – Mike Butcher
It may involve some tasks which may be lonely, but done well, is highly rewarding.
Online branding and marketing is all about authenticity.
“Be Yourself, Everyone Else is Already Taken”. – Oscar Wilde.
How authentic you are with yourself.
How good does your online branding and marketing contributes to your reputation?
“A brand for the company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos
Build it, the reputation, it is very important.
Online branding and marketing should be this way and not the other way.
“Don’t find customers for your products, find products for your customers.” – Seth Godin
The way from customers and not other way around.