Online branding is all about connections, sharing, and developing and leveraging on relationships. “At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.” – Mark Zuckerberg How well are you doing… Read More »
What burnout are you resolving for your clients through your online presence? “I have a theory that burnout is about resentment. And you beat it by knowing what it is you’re giving up that makes you resentful.” – Marissa Mayer Understand their resentment. That will give you a better perspective about their burnout, and… Read More »
If you want to scale through your online presence, then remember this well….. “Once you go from 10 people to 100, you already don’t know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.” – Sergey Brin You may not be able to know everything… Read More »
When it comes to solving problems and offering solutions through online, it sure does work. “Solving big problems is easier than solving little problems.” – Sergey Brin So what big problems are you going to solve.
What you need to give your audience through your online presence? “Give them something to align with to create a sense of belonging. Give them something to talk about. Give them a reason to share experiences.” – Brian Solis Now that you got it, go and give it.
Are you focused on the right stuff? “We’re at maybe 1% of what is possible. Despite the faster change, we’re still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity… Every story I read is Google vs someone else. That’s boring. We should be… Read More »