Online branding and marketing is about matchmaking.

 

Online branding and marketing is about matchmaking.

“Great Marketers are matchmakers. Find ways to get offerings people love in front of the people most likely to love them.” – April Dunford,

Matching what you offer and what customers need and will pay attention to, that is what online branding and marketing is all about.

Is Twitter the next big public relations social network for online branding and marketing?

Is Twitter the next big public relations social network for online branding and marketing?

By Dr Maharaja SivaSubramanian N

An article published in Chennai Chronicle on Sept. 04, 2013, discusses about Twitter. Titled “Twitter public relations is PR 2.0” written by Mr Vikram Karve, it focuses on and gives the perspective of how Twitter is redefining the way news and views are shared.

Two quotes from the article;

– The huge presence of journalists, electronic and print media organizations on Twitter bears testimony to the relevance, importance and power of Twitter in our times.

– The way we perceive news has changed, thanks to Twitter, which has given the common man an opportunity to be a citizen journalist, sharing views and pictures – all in a tweet.

– So, what makes Twitter so special?
– Why is it perceived to be better and bigger?
– What is the real benefit of Twitter?
– Why you need to be in Twitter?

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